welcome to the multidisciplinary design studio and creative direction by Valerie Schoeneich

Studio Designsetter is a multidisciplinary creative studio specialising in styling, photography & branding, for brands and interiors. This is a place where brands are finding their unique visual voice, brand stories are being told in a memorable and engaging way, inspiring and harmonious spaces are being created and captured.

It all started when…

My whole life I have been communicating in a visual language. As a child I could not have a day without drawing. I was drawing interior space concepts, layouts for magazines and my imaginary life. When I was watching cartoons, I was mainly focused on the drawing technique and tried to recreate it. During my university studies I took classes in 2 and 3 Dimenssional Design, Photography, Interior architecture and computerized graphic design. Gaining the multidimensional understanding of the visual language helps me now to see each project in a holistic way, to create cohesive styles which are very important for a brand identity and marketing.

I am working across multiple design disciplines within the design and interiors industries. Visual language transforms beyond cultural boundaries & religious believes. I even created an illustrated essay about this at the university and got a student peace prize from a US congressman. I mention this to show how much I truly believe in it. An image can communicate within a second about your brand what words couldn’t. It connects you to the right kind of customer who truly speaks your creative language.

I started my design journey as a graphic designer working mostly on branding, however felt after a while limited to design in a two dimensional matter. So I expanded to design in space and photography.

For the past years I have been working with many brands on developing their visual language, emerging in developing concepts, stylings and photography. There is something so inspiring about each project - weither its capturing the story of a space, creating atmospheres both for space and products. 

I help brands to find clarity and communicate this unique visual voice. My other passion is creating and capturing interior spaces where we feel whole, inspired and rejuvenated. In my work less is more - the textures, colors and intentional moods can convey so much both in interior spaces and in brand photography.